HE. Mahmood Khalil Al Hashemi, the AFZ Director General, issued today an administrative decision to adopt the new "Dubai Font" in both Arabic and English as an official feature of all written works of the Free Zone, both internal and external, including correspondence, news and advertising Bulletins on all official sites and channels of the Free Zone.
Al Hashemi said the decision is in line with the country's pioneering approach to innovation at the regional and global levels and in support of the efforts to promote this role in the digital world.
He said that the "Dubai Font", through deepening the concepts of its inauguration, reflects a set of values that have always characterized the UAE, and represents its vision and approach to happiness, giving, innovation, modernity and tolerance, as well as encouraging creativity and innovation, pride in cultural heritage and coexistence. The new font came in the form of a combination of past and future aspirations.